A Cruise Family on a Mission

We’re not a company that sells cruise merch—we’re a cruise family that became a company.

Here for the Badge was born on a group chat between three generations of cruisers who’ve sailed the world together. What started as a family obsession turned into a brand for cruise lovers everywhere.

From Caribbean sunsets to Mediterranean ports, from New York to Galveston, our family has done it all—and we’re just getting started. With 2 sets of grandparents (Abuela & Abuelo, Grandma & Grandpa) leading the way, our family of 10 households and 15 grandkids has made cruising a tradition. We’ve sailed on ships like the Independence, Odyssey, Enchantment, Ovation, and Mariner—and yes, we’ve tried other lines, but Royal Caribbean has our hearts.

When Royal dropped their new Digital Badge system, it hit us like a wave. The group chat lit up. We were in.

We didn’t just want to collect badges—we wanted to wear them, celebrate them, and turn the experience into something visual, fun, and community-driven.

Why We Created This Brand

We started designing cruise shirts and merch that reflect what we actually care about:

• Group identity (aka matching outfits that aren’t cheesy)

• Badge pride (because that dot crown means something now)

• A clean, bold look that you’d actually want to wear onboard

Whether you’re a badge newbie or a Platinum-level pro, Here for the Badge lets you show up with cruise confidence. From embarkation day selfies to group dinners and excursions, our gear tells the ship exactly why you're there.

Built by a Cruise Crew, For Cruise Crews

Our goal? To create merch that celebrates every badge, every ship, every memory.

It’s not about selling shirts. It’s about building a movement. The badge life is real—and we’re just getting started.

So whether you’re sailing solo or matching with your entire cabin block, we’re here to make it fun, stylish, and unforgettable.

Join the Badge Fam. Let’s collect them all.

*Check out our Blog to hear more from us about our cruise experiences.